→ Brand Strategy
→ Brand identity
→ BRAND PHOTOGRAPHY
→ COPYWRITING
→ TEMPLATE CUSTOMIZATION
→ BRAND STRATEGY
→ brand identity
→ BRAND PHOTOGRAPHY
→ copywriting
→ template customization
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view project
view project
→ Brand Photography
→ Brand Strategy
→ Visual Brand Identity
→ Copywriting
→ Website Strategy
→ Template Customization
Project Scope
Darci’s energy is infectious and she’s made a career of using it to build others up and train them on how to make their life what they want it to be. She’s an executive coach, workshop leader, and life design advocate along with a fantastic wife and mom of two boys. She is gifted in bringing out the best in other people and I felt it behind the scenes of her project. She decided to do all the things - started with brand strategy, design, copywriting, photography, and a full website revamp.
The goal of the project was to give Wayfinding With Darci Williams a strong foundation so Darci can focus on cultivating relationships rather than details of her online presence. If you need direction or you're feeling adrift, Darci's who you need to find your way and find where you need to be.
visual brand identity
Moodboard
Determined / welcoming / ADVENTUROUS
perceptive / BOLD / engaging / grounded
brand words
gallery Highlights
Branding + Photography + Copywriting + Website Customization: Ariel Kuhn Creative
Studio Space: Olentangy Brewing Company
Website Platform: Squarespace
Website Template: GoLive HQ
Creative Credits