→ Brand Strategy
→ Brand identity
→ BRAND PHOTOGRAPHY
→ COPYWRITING
→ TEMPLATE CUSTOMIZATION
→ BRAND STRATEGY
→ brand identity
→ BRAND PHOTOGRAPHY
→ copywriting
→ template customization
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view project
→ Brand Strategy
→ Visual Branding
Project Scope
Rachel is a talented artist and has navigated the transition from exclusively focusing on pet portraits to rocking wedding days as a live event painter seamlessly. She has a gift for seeing the heart behind an image or scene and painting it. She draws her audience in with her work and looks for ways to make commissioning a portrait a meaningful experience for each client.
The goal of our project was to create clarity, confidence, and consistency in the Rachel Vaught Art brand online as she breaks into the wedding industry. Her Matisse-inspired brand is ready to feature more weddings in upcoming seasons!
visual brand identity
Moodboard
Dynamic / warm / IMPACTFUL
authentic / SOULFUL / artistic / ORGANIC
brand words