The term copywriting is being thrown around now more than ever – music to the ears of those who have held the title of Copywriter for years and have spent hours explaining it has nothing to do with the little “c” inside a circle.
So, let’s start there. Ashlyn Carter says it best, “In a nutshell, it’s the art and science of your brand’s voice on purpose. It’s the wording that comes alongside your images with meaningful brand messaging to coach a conversion.”
Images are the attention-grabbers, words are the heart-capturers.
I’m glad the images of my daughters are the most viewed, but what’s more engaging are captions with struggles as a mom, cute things Lana says, or the ways I manage work and family time.
If you excel in your industry, but can’t show off what you do – clients will never be able to find you and the right clients will not want to stick around. Posting can be overwhelming, but for the hungry-for-connection world we’re living in, time to jump on the train.
If you offer a service, explaining how that service can transform my life may be more helpful than a well-styled image. I love following people who present what they do in a cohesive, visually appealing way, but if I’m going to spend money, I want to hear what I’ll see in my life after we work together.
Words are life-giving and heart-capturing, here are five spots you can tighten them up!
P.S. if you want a quick audit of your Instagram Profile, Facebook Page, or website – give me a holler!